[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook: Are the Bots dead?

Bots have been big news on social for sometime, with Facebook and Twitter falling over themselves to roll out new bot-related business.

But it seems consumers are less enthused about our new bot buddies than the platforms would like.

Nice Bot?

While Messenger has eagerly embraced all manner of bot-action, it looks like Facebook is easing back from bot-only options. A recent Messenger update favours traditional persistent menus.

Online clothing retailer Everlane was one of the first brands to partner with Messenger to embrace bots. However Everlane recently announced it was returning to old fashioned emails over bots for notifications.

Too fast, too soon?

While there are now over 34,000 bots Messenger, the technology behind them can be clunky and unintuitive at times. 

Down the track bot tech will no doubt improve, but until then it looks like users still prefer more traditional forms of contact.

Have you used bots in your business? If so let us know in the comments.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment