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Facebook assigns users Fake News Scores

That’s right, Facebook is focusing on its user base in the spreading of fake news, and flagging users known for “brigading” or reducing visibility.

The bill is due

Now, the eye of Facebook turns to us, the masses, and begins to note how accurately have we flagged fake news that third party fact-checkers have verified.

Facebook is measuring this all through a trustworthiness score from 0 to 1. That’s it. If you flag something as fake that turns out to be true, you are docked a score.

However, if you flag something that turned out to be truly erroneous, your score rises and Facebook will note you as a trustworthy source of quality flagging.

Secret friend-ranking scores

Apparently, “friend-ranking” is another score system that compares the similarities (friends in common, Groups, profile creeping, etc.) you are likely to share, and gives lower scores, but it has to be reciprocal.

Yes, if you creep without being creeped on, your score gap will widen. It’s a system used to dictate friend News Feed frequency and first reported here.

Facebook is undergoing the immensely arduous task of verifying news shared amongst their entire platform, while making sure the kids play nice. It's a mammoth, perhaps impossible task. Is the Zuck up to it?

What do you think about Facebook’s effort to cull fake news through trustworthiness? Is this an achievable undertaking? Let us know in the comments.

 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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