[SMK] Social Media Knowledge


Facebook bolsters advertiser’s trust with new analytics tools

In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis.

Baby steps to better business

Facebook’s first initiative will be to include metrics regarding how many ad clicks generated increased traffic within a given site. Time spent on a landing page will also be recorded to assess mobile load times.

A new tool called “pre-impression activity breakdown” will compare whether a user had any previous app activity with a specific business before clicking.

In addition, advertisers will be able to track who is following their page, where followers linked from, and their demographic stats.

They just want to do right after a bit of wrong

Facebook is continuing their counter-offence in the shadow of recent counting errors that inflated past campaign metrics.

Though some spin has been made in an effort to downplay the errors as minor, Facebook is taking a broad initiative in rebuilding their marketing reputation.

Companies appear to only be interested in investing where they can measure, meaning Facebook will have to provide some top service to regain appeal for advertisers.

Does this sound like a step in the right direction? Would you put your trust back in Facebook metrics? Give us your opinion in the comments section below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment