In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis.
Baby steps to better business
Facebook’s first initiative will be to include metrics regarding how many ad clicks generated increased traffic within a given site. Time spent on a landing page will also be recorded to assess mobile load times.
A new tool called “pre-impression activity breakdown” will compare whether a user had any previous app activity with a specific business before clicking.
In addition, advertisers will be able to track who is following their page, where followers linked from, and their demographic stats.
They just want to do right after a bit of wrong
Facebook is continuing their counter-offence in the shadow of recent counting errors that inflated past campaign metrics.
Though some spin has been made in an effort to downplay the errors as minor, Facebook is taking a broad initiative in rebuilding their marketing reputation.
Companies appear to only be interested in investing where they can measure, meaning Facebook will have to provide some top service to regain appeal for advertisers.
Does this sound like a step in the right direction? Would you put your trust back in Facebook metrics? Give us your opinion in the comments section below.