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DIGITAL MARKETING NEWS

Facebook buckles down on Page Analytics

Facebook is refining how it measures the reach of Pages, recording views as opposed to amount shared.

Numbers in flux

The new metrics to measure a business’ penetration within Facebook will actually be monitoring how often a Page fills the screen of a device for a more accurate calculation of ad reach.

Facebook will still offer a tally of how many times an ad has appeared in News Feed, but will be providing more practical infovia the Page Insights overview section.

Page owners may notice an initial drop in numbers with the new measurement, though the traditional data will still be accessible.

Improved navigation

The new push is also meant to drive a redesigned Page Insights to make mobile navigation easier for smartphone use.

According to Facebook’s official blog, “a Page owner can use the redesigned Page Insights to create a new post based off previous posts that have gained the most traction, or create new ad campaigns reaching people in their most engaged demographic.”

The proof will be in the analytical pudding but Facebook’s strength has long been to listen to its community when offering new innovations.

Have you found the old Facebook analytics to be less informative? What are your thoughts on the new change? Let us know in the comments below.

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