Facebook has had a busy few weeks. First they acquired image sharing app Instagram for a cool US $1billion, then launched a landmark IPO that priced the company upwards of US $100billion.

Now they’ve launched their own app for iPhone and iPod Touch: Facebook Camera.

Strike a pose

The free app allows users to easily share images and view friend's photos in a dedicated feed.

Facebook Camera also has provision for users to crop, rotate and add filters to images, mimicking some of Instagram's most popular features.

Sharing is caring

Where Facebook Camera differs from Instagram is its ability to bulk upload images and tag friends, as well as offering greater Facebook integration.

While Instagram users can automatically update their feeds to social networking sites like Twitter and Facebook, this closer integration may be more appealing to Facebook users.

An image worth a thousand status updates?

How Facebook Camera will affect the company's plans for Instagram remains unclear, yet the app will potentially have an impact on Twitter, as users are not able to share images on other social networking sites.

Facebook Camera may also help its maker reclaim some of the lucrative mobile user market, which has flocked to Instagram and other mobile apps. With rumours of a Facebook phone continuing to gain momentum, Facebook Camera may be the first in a range of offerings as the social networking giant wades into the mobile market.

Facebook has not yet indicated when an Andriod version of the app will be released.

The Facebook Camera app is now available for download at Apple’s App Store.