[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Twitter in Australia

Although often overshadowed by Facebook’s formidable usage statistics, Twitter has cemented its place in the social media landscape. We took a look at the latest usage and engagement figures in Australia.

1.8 million Australian users

The total number of Twitter users in Australia reached approximately 1,800,000 as of April, 2012, according to Margin Media’s analytics data. This figure is up 200,000 users from the previous month of March, 2012. 

10% penetration of the Australian population

SocialMediaNews reports that Twitter penetration in Australia has reached approximately 10% of the entire population.

66% of Australian Twitter users are male

66% of Australian Twitter users are male and 34% female. This contrasts with Twitter usage demographics in the US where 52% of users are are female.

34% of Australian users are aged 45 – 54

The 45 – 54 range is the most well-represented age group on Twitter in Australia, totaling 34%.

67 million Twitter page views per month

A grand total of 67 million Twitter page views are currently recorded by Australians every month.

Sources, SocialMediaNews, Margin Media

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment