[SMK] Social Media Knowledge


Facebook centralises your Memories

Facebook is launching Memories, a one stop hub for users to reminisce over posts created over the years.

Deep reflections

Following the success of On This Day, allowing over 90 million daily users to reflect upon years-old posted content, Facebook has created a compendium of your sentimental history.

In what is being called a Memories Page, users can include “On This Day” moments, shared “Friends Made On This Day,” and seasonal or monthly recaps of memories bundled into a multimedia message.

Building on everything that a personal Page does already, users can more easily peruse their past history instead of relying on prompts and suggestions directly from Facebook’s algorithm.

Listening to the users

Facebook has acknowledged that not all memories are positive, and have designed controls that are easy to use and cognisant of sensitive material.

Users can still access memories through the Memories bookmark found to the left of News Feed, through notifications, and facebook.com/memories.

The new Page however sounds like a simple amalgamation of what already exists, but in a streamlined package. But if it ain’t broke, right?

What do you think about the new Memories launch? Do you think it’s a necessary addition? Give us your opinion in the comments below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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