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Facebook Collection Ads bring Catalogues to Mobile

Facebook has been testing new templates for Collection Ads, to help transition print catalogue culture to mobile devices.

Retailers get new creative format

Facebook unveiled a new format for Collection Ads last March. Collection uses video to bolster sales for retailers through ad units of video, coupled with four products.

The new templates are meant to help print catalog marketers transition to mobile through new innovative features.

These features will consist of: full-screen templates, brand tagging of products in lifestyle images, guides to help users find the nearest physical store location, and tailor to custom audiences.

Following habits

Facebook will be able to produce product categories based on users past Likes, creating ad templates featuring items inspired by previous interest.

The social media network has been testing lifestyle templates through Collection Ads with retailers such as J. Crew and West Elm. So far the new templates have seen positive results and could see a global launch in October.

Would you like to receive full ads based on your past purchases or browsing? Why or why not? Let us know in our comment section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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