[SMK] Social Media Knowledge


Facebook Collection Ads bring Catalogues to Mobile

Facebook has been testing new templates for Collection Ads, to help transition print catalogue culture to mobile devices.

Retailers get new creative format

Facebook unveiled a new format for Collection Ads last March. Collection uses video to bolster sales for retailers through ad units of video, coupled with four products.

The new templates are meant to help print catalog marketers transition to mobile through new innovative features.

These features will consist of: full-screen templates, brand tagging of products in lifestyle images, guides to help users find the nearest physical store location, and tailor to custom audiences.

Following habits

Facebook will be able to produce product categories based on users past Likes, creating ad templates featuring items inspired by previous interest.

The social media network has been testing lifestyle templates through Collection Ads with retailers such as J. Crew and West Elm. So far the new templates have seen positive results and could see a global launch in October.

Would you like to receive full ads based on your past purchases or browsing? Why or why not? Let us know in our comment section.

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