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Facebook explores new ways to show multiple products

Facebook is testing a new way to show multiple products in the News Feed.

More the merrier

According to Adweek, in preparation for the holiday period Facebook is trialling a new ad unit that lets retailers display more than one product.

So the primary ad will feature related products images underneath. Clicking on these will lead to a second page of products. Click again and you'll be taken directly to the retalier's website, where products can be purchased.

Test bed

US retailers Michael Kors and Lowes are already using the new ad, with a wider roll out yet to be confirmed.

If it goes ahead, this new ad unit could help retailers get more bang from their buck ahead of the holiday rush, and go some way to streamlining the increasingly crowded News Feed.
 

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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