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DIGITAL MARKETING NEWS

Martech Mashup: MailChimp’s souped-up Dashboard

MailChimp has announced a raft of updates to its Dashboard, intended to make data more actionable for marketers.

Big four

The first new feature is Explore MailChimp. This is populated with suggestions around your current usage and preferences.

For example, if you've connected your store to MailChimp, Explore might suggest pre-built audience segments based on purchase history.

Once you try out a few of these recommendations, you'll be greeted with the Predicted Demographics page, so you can delve deeper into your options.

Stay on track

For retailers with a store connected to MailChimp, there's now new metrics around revenue earned from MailChimp campaigns, matched against total store revenue.

There's also an updated Audience section, where you can access all sorts of juicy data about your subscribers including List Growth, Unsubscribes, and Bounce Rates.

While the Sources tab shows where your subscribers found you.

Finally, all this data can soon be accessed on-the-go, with the new Dashboard coming to iOS and Android apps in the coming weeks.

To find out more visit blog.mailchimp.com.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
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SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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