[SMK] Social Media Knowledge


Martech Mashup: MailChimp’s souped-up Dashboard

MailChimp has announced a raft of updates to its Dashboard, intended to make data more actionable for marketers.

Big four

The first new feature is Explore MailChimp. This is populated with suggestions around your current usage and preferences.

For example, if you've connected your store to MailChimp, Explore might suggest pre-built audience segments based on purchase history.

Once you try out a few of these recommendations, you'll be greeted with the Predicted Demographics page, so you can delve deeper into your options.

Stay on track

For retailers with a store connected to MailChimp, there's now new metrics around revenue earned from MailChimp campaigns, matched against total store revenue.

There's also an updated Audience section, where you can access all sorts of juicy data about your subscribers including List Growth, Unsubscribes, and Bounce Rates.

While the Sources tab shows where your subscribers found you.

Finally, all this data can soon be accessed on-the-go, with the new Dashboard coming to iOS and Android apps in the coming weeks.

To find out more visit blog.mailchimp.com.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment