[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook follows Twitter, launches Verified Profiles and Pages

Facebook has just launched verified pages and profiles, a new feature to protect high profile users and brands. 

Stamp of approval

Facebook made the announcement via a blog post, explaining verified pages will feature a blue check mark on profile timelines, in search results and elsewhere on Facebook.

“Verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences. This update is rolling out to profiles as well,” wrote Facebook's Dave Capra, Andy Chung, and Allison Swope.

Taking a leaf from Twitter's playbook

The update comes hot on the heels of Twitter launching its own Verified Accounts feature. 

The move comes as Facebook seeks to attract more high profile celebrities and media to broadcast from the platform, similar to the way Twitter attracts such power users.

Last year Facebook launched a subscription feature that allows users to follow others without having to become “friends”. Verified pages are another way of attracting, and keeping, prominent users and brands on the platform.  

Unfortunately, if you want your Facebook account verified you may have to wait – the social network isn't revealing how an account qualifies for the special status. However, if you believe someone is impersonating you or your business you can always report a fake account. 

To learn more visit newsroom.fb.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU