[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook gets Game with new Ad Products

Facebook has announced the launch of three new advertising solutions meant to help publishers of games encourage in-app purchases.

The deets

Facebook is focusing on the console, PC, and mobile gaming industry to garner more revenue, while bringing playable ads to the platform.

Reminiscent of AdColony, the new format will enable users to play a preview of a particular game in the News Feed.

Rovio, famous for their Angry Birds IP, was among the first to test the new ad solution with 40% savings that translated to a 70% rise in return on ad spending, according to Facebook’s latest data.  

Optimising player retention

Video and mobile game advertisers can hone in on overlapping audiences with higher likelihoods to play multiple genres on different platforms.

Come September, Facebook expects to roll out minimum ROAS (return on ad spending) bidding, which is also applicable advertisers outside the domain of gaming.

Facebook Audience Network and Instagram could be two platforms impacted by the new ROAS, with in-game purchasers being the target we could see a rise in loyal consumers.

What do you think about the new video game focus? Is Facebook onto something or late to the party? We want to know what you think in our comments below.

 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU