[SMK] Social Media Knowledge


Facebook: Connecting with Local Business

Facebook users really like small businesses, and 1.6 billion people around the world have used the platform to connect with one.

Going big on small

Facebook is trying to make it easier than ever for users to recommend, connect, find, and even look for employment with the latest update to Pages.

First, Pages is being redesigned on mobile to make interaction with local business more fluid and easier to find, from reservations at a restaurant, to booking a salon appointment, and so on.

Community is a core component to going local, and Facebook wants users to be able to recommend local eateries and shops more prominently.

Bring the people together

More than 700 million people use Facebook Events every month, and many purchased tickets directly through Facebook or the Event itself.

Facebook is also expanding its jobs tool to help users reach out to local business that make up more than 60% of new jobs with a new job application tool.

Going Local is also being streamlined with Facebook’s standalone Facebook Local app for surrounding businesses. Connecting is about to get an efficiency upgrade.

Are you excited for the recent updates? Which aspect of connecting locally do you use through Facebook? Let us know how you connect in our comment section.


Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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