[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook gives Travel Brands more Influence

Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination.

An edge for travel advertisers

In an effort to appeal to perspective travelers, Facebook introduced a new ad product enabling brands to target users before they have even chosen a destination with Trip Consideration.

The ad-feature is separate from Facebook’s dynamic ads for travel, and incorporates the social network’s existing targeting options available through Instagram and Facebook.

According to Facebook Head of Travel Christine Warner, 43 days is the average time it takes for perspective travelers to choose a destination and prefer booking through their mobile device.

Globetrotting Millennials

According to a recently commissioned GfK survey, 68% of millennials use Facebook to amass travel ideas, with 60% of Instagram users doing the same.

The new ad-product is currently available through Adphorus, Koddi, MakeMeReach, Smartly.io, and StitcherAds, with plans to expand to other advertisers later this year.

Conversation rates around travel plans have risen 49% since launch, proving Facebook may have found yet another opportunity to increase ad revenue.

In light of Facebook’s recent loss of users, they might need all the help they can muster.

What are your thoughts on the new travel-ad reach of Facebook? Have you been planning trips through mobile? Give us your thoughts in the comments below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU