Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics.
Youthful social apps
The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according to Pew’s latest findings.
The latest report was compiled by surveying over 2000 US adults regarding their use of Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, and WhatsApp.
Furthermore, 71% of Snapchat users aged 18 to 24 years were recorded as using the app several times a day, compared to the 55% of Instagram.
Facebook remains the gateway social drug
Unsurprisingly, according to Pew associate director Aaron Smith, “Facebook remains the entry point to the world of social media for a majority of Americans [and] has remained relatively consistent for years.”
Instagram has recorded its largest jump since 2016 with 35% of American adults engaging with Instagram, up from 28%. Snapchat’s numbers showed a dramatic shift in age range, with only 54% use amongst 18 to 29-year-olds.
Simply put, Instagram remains strong in overall daily use with an enormous userbase and though Snapchat may have less users, remains most popular for younger demographics.
With Facebook’s rise in account deletions, we could see more engagement through Instagram. We’ll see.
How do these numbers stack up to you? Are you within the 18-24 demographic? Let us know in the comments section.