[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat and Instagram still strong with 18 to 24-year-olds

Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics.

Youthful social apps

The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according to Pew’s latest findings.

The latest report was compiled by surveying over 2000 US adults regarding their use of Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, and WhatsApp.

Furthermore, 71% of Snapchat users aged 18 to 24 years were recorded as using the app several times a day, compared to the 55% of Instagram.

Facebook remains the gateway social drug

Unsurprisingly, according to Pew associate director Aaron Smith, “Facebook remains the entry point to the world of social media for a majority of Americans [and] has remained relatively consistent for years.”

Instagram has recorded its largest jump since 2016 with 35% of American adults engaging with Instagram, up from 28%. Snapchat’s numbers showed a dramatic shift in age range, with only 54% use amongst 18 to 29-year-olds.

Simply put, Instagram remains strong in overall daily use with an enormous userbase and though Snapchat may have less users, remains most popular for younger demographics.

With Facebook’s rise in account deletions, we could see more engagement through Instagram. We’ll see.

How do these numbers stack up to you? Are you within the 18-24 demographic? Let us know in the comments section.

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment