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DIGITAL MARKETING NEWS

Facebook hears the music

Facebook has just launched Music Stories, a new service that lets mobile users discover and share music. 

Tuning in

Music Stories is now available on the Facebook iOS app and streams content from Spotify and Apple Music.

The feature lets users listen to a 30-second preview of a shared song or album that's played directly from Facebook. Once selected, the track will appear in their News Feed and allow other users to interact with the content.

Users have the option to either purchase the track, or save it on Spotify or Apple Music.

Shake, rattle and roll

At the moment Music Stories is only available on Facebook's iOS app, but an Android system is in the works. Facebook says it will also add more music streaming partners as the service grows.

Music is one of the few remaining areas where Facebook isn't heavily invested or dominant – yet.

But with Facebook's 1.39 billion monthly mobile users now accounting for 78% of its ad revenue, you can be Facebook will be tuning up its musical ear soon.
 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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