[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Inc. overhauling Instagram API

Facebook has significantly increased data security for the Instagram API, in the hopes of compartmentalising further potential leaks.

What’s good for the goose…

Instagram’s parent company is significantly limiting available data associated with approval, regarding access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login.

According to CTO Mike Schroepfer, “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way.”

To combat these “scrapings,” Facebook is changing their account recovery methodology and shutting down its search by username and email features immediately.

Sign of the times

Instagram’s API tracking relationships, follower lists, and public content commenting has already been shut down, much earlier than their schedule date of December this year.

Moving forward, all Events, Groups, and Pages APIs will require extensive permissions before developers can be approved.

The new safeguards are in place but will they be enough to keep users safe from another Facebook fail?

Do you think Facebook’s new steps will be enough? Do you think there has been too much trust lost? Let us know in the comments below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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