[SMK] Social Media Knowledge


The power of Pinterest Propel

Over 1.5 million businesses use Pinterest on a monthly basis, and the platform is making it easier to promote products and track Pin performance.

Promoting your Pins

Having honed their promotional features within the US market, Pinterest is releasing their advertising tool sets on a global scale.

The “Promote” button, which allows businesses to create ads within seconds, is being released to the UK, New Zealand, Ireland, Canada, and Australia.

Thanks to analytics honed from measuring Pins individually, there's also a new feature called Pinterest Propel to help brands and agencies adopt Pinterest Ads.

The numbers

Pinterest has been using its ad platform to help companies like Hubble, Craftsy, Chatbooks, and artnaturals seed up to 3X more clicks per ad with 15% lower click costs for the first 90 days.

Pinterest has also reported that small businesses have seen 50% year-over-year growth in advertisement reach.

And easiest of all, the program is free to join. Registry forms can be found here for interested parties. With the Pinterest model designed for users considering purchases, it’s a good place to start.

Have you used Pinterest Propel to promote your business? What do you think of the numbers? Let us know what you think in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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