Facebook has made it possible for users to create and share 3D objects that others can interact with, using virtual and augmented reality.  

Sculpt, share, and enjoy

As are apart of the platform’s latest innovation to spur creative content and more intimate interaction between users, virtual objects can be shared on feeds thanks to Facebook 3D posts.

Back in October, Facebook announced phase one of their venture into 3D posts by allowing the creation of objects that could be rotated and observed in virtual reality.

Now, these same 3D objects can be enjoyed through Facebook Spaces VR hangout rooms, and even more interestingly, incorporated into AR filters so users can bring them to “life” in the real world.

Marketing gets a new dimension

Commercial enterprises such as Clash of Clans, Jurassic World, Lego, and Wayfair have begun utilising the new format for a more interactive marketing experience.

The new system takes full advantage of gITF 2.0 allowing for realistic rendering of virtual models and described by Facebook’s director of VR as “the JPEG of 3D,” easily supported by Google and Microsoft.

Where phase one allowed for 3D rendering, phase two brought them into the virtual world. Augmented Reality is the final phase of bringing user creations to a new frontier.

Have you experience the new 3D capabilities of Facebook? What do you think could be the marketing impact? Let us know in our comment section below.