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DIGITAL MARKETING NEWS

Facebook introduces Online Singing Battles

Facebook continues to strive for a tighter grip on live video streaming, this time by taking a page from the Musical.ly playbook.

Welcome to the big show

Recently unearthed was a bit of Facebook code pertaining to something called “The Talent Show,” which pits users against one another in a virtual singing showdown.

According to analysts, the feature would allow users to pick a song from a preloaded archive, lay down a recording, and submit.

The new endeavour would allow Facebook to square-off with YouTube in a way not previously possible.

Competition for the win

Facebook is keeping quiet on its official plans, and with YouTube’s recent launch of it own music platform, things may just be heating up.

Facebook has also been busy acquiring music licensing rights with big names like Sony, Universal, and Warner. Which means users might be able to publish posts with music, and not fear them being taken down for infringement.

Alongside interactive quiz shows, gaming sections, and original programing, Facebook may be about to become a bit more fun again.

Are you excited about a lip-syncing battle royal? What do you think about the new addition? Should YouTube be concerned? Let us know in the comments below.

 

Learn with SMK W/C 4th July 2022

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Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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