[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook launches first VR app for 360 videos

Continuing its embrace of all things virtual and video, Facebook has released its first app for 360 video.

In a Spin

The app, available on the Samsung Gear VR, and is divided into four tabs. 

The "Explore" tab shows trending content, and the "Following" tab lets you access content posted or produced by your Facebook friends.

The "Timeline" tab lets you to curate all your photos and videos in one place, while the "Saved" tab is self explanatory.

At this stage, the app has access to 25 million 360 photos, and over 1 million 360 videos.

Baby steps

While the app is only available for a relatively small segment of Facebook users, it shows that Facebook is dedicating lots of gold to pushing 360 and VR video into the mainstream.

It also follows Facebook's move into lounge rooms, with the recent announcement of its first dedicated video app for Apple TV and Amazon Fire TV.

The 360 app can be downloaded at the Oculus Store.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment