[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook launches its first dedicated iPad app

Over 18 months after the original iPad’s release, Facebook has finally unveiled its first native app for the tablet. While third party apps like Friendly for Facebook have been available for some time, this new app, provided by Facebook itself, provides users with a more familiar user experience and better integration with the site’s features.

Better photos, find your friends

Facebook is heavily promoting the photo album capabilities of its new app, with iPad users now able to flip through high resolution photos like a traditional photo album, pinch to zoom and easily tag and upload their own pictures.

Navigation has also been simplified, as have chat options and status updates. The ‘Nearby’ feature shows a visual map of recent friend check-ins.

Facebook moving mobile

With almost half of Facebook’s 800million users logging in from a mobile device like a smartphone or tablet, the new app reflects Facebook’s commitment to providing a seamless mobile experience. The release also brings Facebook into line with dedicated iPad apps from other social networking vendors such as Twitter and Flipboard.

The free app is now available to download via the App store.

__________________________________________________________________________________________________________

Twitter role:

Featured: Facebook: @facebook

Article by Dan Kuseta: @dankuseta, @smkapac

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment