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Facebook Live streams can now be scheduled

Facebook Live just got a bit less live, but far more practical for marketers.

Plan ahead 

Live streams can now be scheduled in advance. Verified Pages can schedule the streams, beginning with videos published via the Facebook Live API.

You can do this using the Publishing Tools feature.

No time like the present

Prior to a scheduled stream, an announcement post will be published on your News Feed. Users can opt-in to receive a reminder just before the broadcast begins.

Users can also congregate in a pre-broadcast lobby, where they can interact with other viewers.

Live streams can be scheduled up to a week in advance, and can be shared by viewers after broadcast.

With the recent demise of Vine and Meerkat, this update further cements Facebook's rapid ascension up the live streaming ranks.
 

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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