[SMK] Social Media Knowledge


What comes after Vine?

Twitter has announced that the mobile app Vine is officially slated for discontinuation.

Legacy lives on

While being definite about its intention to discontinue the mobile app, Twitter has also committed to maintaining the website that hosts the millions of mini-videos that have been uploaded via the service. Twitter says they ‘think it’s important to still be able to watch all the incredible Vines that have been made’.

The move to keep the existing vines online should take a bit of the sting out of the announcement, which could otherwise have earned Twitter some devoted detractors.

Leader lost

The short-form video sharing service has provided 6-second accompaniments to tweets for three and a half years. At times, it has been the most used video sharing app, and the most downloaded free app on Apple’s App Store.

Many of Vine’s users have become quite passionate about it. Reviews on the Play Store already reflect dismay at the service’s demise, with one user stating that they are ‘livid that Twitter is being so careless.’

However, in recent years it has been outgrown by competing video share options available via Instagram, Facebook and Snapchat.

What next?

There’s not yet an exact date on it yet, but Twitter made the announcement via their blog on Friday 28 October (Australian time).  The timeline they put on it was ‘coming months’.

They squeaked their announcement into October, so it seems unlikely that the service would make it much past the beginning of 2017.

Twitter promises to notify users in more detail before any changes are made. Notifications will be made via the official Vine blog and their Twitter account as well as through the app itself.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment