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Facebook Location Insights Gets Smart

There's something to be said for making the most of products you love, regardless of whether it's for work or play.

Businesses using Facebook Pages can now learn even more about local users and the impact of their advertising on the popular social network.

Tell me where you've been

If a business has their Page set up with location features (such as their store's address), and uses Facebook advertising, the 'Local' Insights tool will reveal detailed information about their existing or potential customers.

The key numbers will show how many passing Facebook users have been shown a Page's advertising in the past 28 days, allowing Page managers to knuckle down their ad strategy for the social network.

From there, Page managers can see trends over the past three months.

Who are you?

It gets better. Building on the trends, Facebook can then break down the anonymous data into gender and/or age groups, to discover the most popular days and times for particular demographics.

The tool will also show simple, and separate, statistics about out-of-town users visiting the area.

With another batch of data available to businesses and Page managers, it's never been easier to understand how well Facebook advertising is working beyond clicks, comments and shares.

Visit the Facebook Audience Insights page to jump right in.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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