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Facebook makes a move on mobile

Facebook has updated its iOS app with a range of new features designed to keep its mobile users engaged.

Speedy

Facebook 5.1 for iOS is twice as fast as the previous version, according to the social network.

Pictures

Facebook says that pictures will now load almost instantly, and has added a range of filters allowing users to enhance images. 

The filters can be used with Facebook Camera and are similar to those used by Instagram, which Facebook acquired earlier this year.

Multiple pictures can now be uploaded at once.

Gifts

Facebook Gifts launched in September and allows users to send digital and physical gifts to their Facebook friends.

The new update now means users can use Gifts via mobile.

On the move

While not a major update, the iOS refresh shows the increasing importance Facebook is placing on enhancing its mobile offering.

Facebook 5.1 for iOS is now available from the App Store. 

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Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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