[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram launches Web Profiles

Photo-sharing app Instagram has moved closer to the web, and Facebook, with its new web based profiles feature.

Strike a pose

Instagram announced web profiles in a blog post earlier this week, explaining the new service will allow users to more easily share photos online.

The new look layout features a prominent header that displays a rotating array of photos. Clicking on an image expands the photo, with users now being able to like and comment on photos from their own web profile page. 

Further down the page images are arranged chronologically and display information such as the date the image was taken, number of likes and comments.  

At this stage users are unable to upload images online to their Instagram account. 

Timeline traits

Instagram's first move from mobile to web has, aesthetically at least, been influenced by Facebook. The banner and layout of web profiles are strikingly similar Timeline, which isn't that surprising considering Facebook acquired Instagram earlier this year. 

Instagram rising

Instagram has seen massive growth in 2012, expanding by 1000 per cent in six months and recently passing Twitter in daily active users. 

Web profiles will not only make it easier for users to share this growing cache of photos online, it will help also help Instagram win back users who are currently using third-party Instagram viewers.

Picture this

If and how Facebook monetises Instagram remains to be seen, but web profiles will give brands a new, visually arresting way to engage to engage with this rapidly swelling audience.

Web profiles will be rolled out to all Instagram users this week.

To see if your web profile has been activated type instagram.com/username, such as instagram.com/nike.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment