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Facebook makes ads more meaningful

Facebook has made a change to its News Feed designed to make advertisements more relevant.

Ad it up

Facebook announced the change on Friday in a blog post, explaining the tweaks were based on feedback from marketers and consumers. 

“Marketers tell us which people they think will be interested in their ad. For example, a restaurant might tell us to show an ad to people living in the same city aged 18 to 35.

“People also tell us what types of ads they want to see and don't want to see. When a person interacts with an ad (clicks, likes, comments on, or shares), News Feed learns that these ads are relevant for them. When someone hides an ad, News Feed learns that that person wants to see less of those types of ads,” wrote Hong Ge, Facebook's Engineering Manager for News Feed Ads.

The example Facebook used was that if a user continually hides ads for electronics, Facebook will stop displaying these sorts of ads. 

Less is more

The update might mean less ads are delivered to users, however improved targeting will increase the chances of engagement. 

To find out more visit newsroom.fb.com.

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