[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Top Twitter tracking tools

Here at SMK we love Twitter, but for all its benefits the micro-blogging platform lacks advanced tracking and analytics tools.

Yet there's an entire industry that offers all sorts of third-party Twitter support, from tracking tweets to suggesting who to un-follow.

Here are three of our favourites. 

HootSuite

HootSuite is a free social media dashboard that allows for the easy management of accounts across multiple social media platforms including Twitter, Facebook and LinkedIn.

Features include the ability schedule posts in advance, post to more than one social media network simultaneously, as well as some basic analysis and reporting functionality. 

HootSuite Enterprise offers more advanced features and analytics for businesses.

Tweriod

HootSuite might allow you to schedule tweets, but Tweriod tells you the best time to do it. By analysing your tweets and those of your followers, Tweriod calculates the best time of day and week to tweet. 

Once Tweriod completes its analysis it sends you a Direct Message via Twitter with its suggestions. Simply start tweeting and enjoy the enhanced engagement!

Bit.ly

Bit.ly began life as a URL shortening service, but has since evolved into something much more sophisticated.

Besides shrinking links, Bit.ly also allows you to share links with multiple accounts and provides a dashboard where you can see the performances of tweets.

As a sweetener, Bit.ly now allows your to customise your shortened URL to reflect your branding. For example, posts from Mashable.com shrink to mash.to.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment