[SMK] Social Media Knowledge


Facebook Messenger Launches Snapchat Bitmoji Clone

New Facebook Avatars Launch For Messenger & News Feed Comments 

Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis.

This week sees the first steps in the global rollout of the popular feature with Facebook Avatars launching in Australia.

Avatars are launching this week for use in Messenger and News Feed comments before coming to the rest of the world in late 2019 or early 2020.

Users will start to see a smiley-face button in the News Feed comments and around Messenger stickers they can tap to create their Facebook Avatar.

Unlike Snapchat’s Bitmojis, Avatars have been designed to be true to life.

No doubt bad news for ugly people worldwide.

Facebook Avatars communication manager Jimmy Raimo, tells Techcrunch:

“They’re a bit more realistic so they can be your personal avatar vs trying to make them cute, funny, and cartoony.”

Facebook Clones Bitmojis Just As Snapchat Looks To Scale

The timing of the Avatar launch is an interesting one, and no doubt an infuriating one for Snapchat.

At Snap’s recent 2019 partner summit Eve Speigel, Snap CEO, spoke at length of unboxing Snap’s best features and making them available to third parties.

Snapchat recently inked a deal with Tinder, itself soon to be under pressure with Facebook Dating, allowing Snapchat users to share Stories to Tinder.

Likewise, Snap has a deal with Fitbit to bring Bitmojis to Fitbit’s Smart Watches. There are also similar partnerships in the works with Netflix and a range of other big-name players.

A smart move from Snapchat, offering routes to market beyond its core user base. It also provides the opportunity to scale and ‘own’ its innovations by increasing their ubiquitousness.

The launch of Facebook Avatars will no doubt force Snap to step up its rollout efforts and partnerships before Facebook gets going. Especially with Apple now also eyeing the same prize.

Marketing Applications For Avatars

The Avatar creation process begins with a blank canvas users can customise from scratch across 18 variables.

Personalising a user’s Avatar’s face, hair, and clothes, they’ll also tie in a range of stickers conveying emotions and phrases.

For launch, there is not an option to translate a selfie or profile pic in an auto-generated Avatar, although this will probably come in time.

Likewise, for launch, there are no immediate plans for a direct marketing application. However, the brand applications are not difficult to imagine.

Facebook Avatars communication manager Jimmy Raimo, via Techcrunch:

‘It would help personalize it for sure and from a business perspective that would be smart.’

It is also not hard to imagine a future revenue stream, built around micro-payments as ‘cool’ cats spend $400 on Yeezys for their Avatars… *signs*.

Facebook is also considering expanding Avatars for use as profile pics or in Groups. Although presently it does not have plans, a la Snap, to launch as a platform for third parties.

From a Snap perspective, Big Blue is late to the market with this, and its current launch plans look sluggish. After all, the story first got leaked over 12 months ago.

Ergo, despite Facebook’s greater scale, all may not be lost. Yet.

Avartars are now live for users in Australia.


Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment