[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook moves on YouTube with 360 video update

Facebook is starting off 2016 with an unsubtle shot across YouTube's bow: enhanced support for 360 and Virtual Reality (VR) video.

Big screen

Mark Zuckerberg recently posted a video showing how Facebook's engineering wizards have managed to compress the huge 360 video files, so they play seamlessly in the News Feed.

Which means no more lag, and a more immersive experience for viewers.

Box office success

360 and VR videos are tipped to be the next big thing in social videos. Filmed using multiple cameras, the medium allows users to explore any angle of videos from either mobile or desktop.

While video is going gangbusters on Facebook, YouTube remains the undisputed king of online video. It's also the place users go to discover new content, rather than having it served up via the News Feed.

If Facebook can start tagging the content of 360 videos based on your interests (for example, cats), it might encourage more users to start delving for clips in its eco-system. 

And by extension, charge more for lucrative video advertising. 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU