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DIGITAL MARKETING NEWS

Facebook moves on YouTube with 360 video update

Facebook is starting off 2016 with an unsubtle shot across YouTube's bow: enhanced support for 360 and Virtual Reality (VR) video.

Big screen

Mark Zuckerberg recently posted a video showing how Facebook's engineering wizards have managed to compress the huge 360 video files, so they play seamlessly in the News Feed.

Which means no more lag, and a more immersive experience for viewers.

Box office success

360 and VR videos are tipped to be the next big thing in social videos. Filmed using multiple cameras, the medium allows users to explore any angle of videos from either mobile or desktop.

While video is going gangbusters on Facebook, YouTube remains the undisputed king of online video. It's also the place users go to discover new content, rather than having it served up via the News Feed.

If Facebook can start tagging the content of 360 videos based on your interests (for example, cats), it might encourage more users to start delving for clips in its eco-system. 

And by extension, charge more for lucrative video advertising. 

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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