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Facebook now has 1b Daily Users

One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats.

So we thought it fitting to take this anniversary to have a look at Facebook on this day.

1 billion

Facebook now has 1 billion daily users, and close to 1.6 billion global users.

Of this massive pool, 155 million have signed up to receive On This Day notifications.

Friends

The average Facebook user now has 250 friends, and the platform remains most popular in Canada.

The average user spends 20 minutes every day Facebooking.

Kid friendly

While newer contenders such as Snapchat and Tumblr are undoubtedly popular with teens and young adults, Facebook is no slouch when it comes to the kids.

91% of US users aged 15 – 34 years are on Facebook.

Video

Video is set to get even bigger on Facebook this year.

The platform recently tweaked its settings so 360 videos play more smoothly, while Facebook's Oculus Rift Virtual Reality headset goes on sale mid-year. 

Get set for a brave new virtual world. 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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