Facebook is stepping up its business analytics to offer better marketing solutions, based on what matters most to different businesses.
How is your Page doing?
In a bid to help industry clients better understand the impact of their own Page, Facebook is improving how they measure the organic and paid reach of Pages with their latest update.
Page owners will benefit from more precise measurement of their perspective audience while offering consistent methodology metrics throughout Page data.
With stricter reported results, some Pages may see a lower but more accurate breakdown of a Page's reach.
What marketers rely on
Some marketers pin their strategy on the previous system of metric gathering for refining their approach, which means the next few months will cause a bit of turmoil due to more accurate numbers.
Facebook will continue to provide the previous metrics of their past reporting but will be incorporating the new numbers for a more complete picture of marketing strategy.
Users can expect to see the new overview in the Page Insights section and the Page Insights API. Adding more info without detracting should keep the process transparent and reflexive to new marketing directions.
Have you had a chance to check out the new Page metrics? What do you think? Let us know in our comment section.