[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook plans Live Group Video Chat feature

Facebook is creating a proprietary app, similar to Houseparty, to capitalise on conference video calling.

Facebook clones the best

In an effort to engage the group video craze, Facebook will be unveiling its new app which is currently dubbed Bonfire.

Facebook is known for not trying to re-invent the wheel when it comes to app expansion, and it’s success has been varied. The core similarity to Houseparty may be the apps ability to inform your friends when online.

This isn’t Facebooks first foray into group video either, for those who recall the launch of Life On Air several years ago.

Not all clones are created equally

Facebook has seen its share of failed efforts as well, with Slingshot and Bolt being among them, apps designed to detract from Snapchat’s popularity. For those who can’t recall the former apps…exactly.

A great deal of Bonfire’s outline is still speculation at this point and not Facebook’s only launch on the horizon, with something called Talk to be unveiled over the coming months.

Do you crave more group video chat? Is it enough for companies to simply release me-too versions of more popular apps? Give us your thoughts in the comment section.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU