Facebook is creating a proprietary app, similar to Houseparty, to capitalise on conference video calling.

Facebook clones the best

In an effort to engage the group video craze, Facebook will be unveiling its new app which is currently dubbed Bonfire.

Facebook is known for not trying to re-invent the wheel when it comes to app expansion, and it’s success has been varied. The core similarity to Houseparty may be the apps ability to inform your friends when online.

This isn’t Facebooks first foray into group video either, for those who recall the launch of Life On Air several years ago.

Not all clones are created equally

Facebook has seen its share of failed efforts as well, with Slingshot and Bolt being among them, apps designed to detract from Snapchat’s popularity. For those who can’t recall the former apps…exactly.

A great deal of Bonfire’s outline is still speculation at this point and not Facebook’s only launch on the horizon, with something called Talk to be unveiled over the coming months.

Do you crave more group video chat? Is it enough for companies to simply release me-too versions of more popular apps? Give us your thoughts in the comment section.