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Facebook reboots Page Insights for brands

Many tongues have been wagging about Facebook introducing video to Instagram, but the past week also saw an update that will be very beneficial for brands: an refresh to Page Insights.

Likes, shares and comments

Facebook announced the news in a blog post, explaining that Page Insights, which provides information about the performance of Facebook pages, is now easier to understand.

People Talking About This

The People Talking About This tab was previously calculated by measuring a range of actions from people including Liking a Page, commenting on a post and checking in to a business. The only problem was Facebook page admins weren't able to see a breakdown of this activity.

People Talking About This now segments these users, giving more insights into how users are interacting with your page. 


The Viralty metric, which measures how successfully a post has been shared and talked about, now includes the amount of clicks a post receives. This will provide more accurate insights into performance and engagement.

Virality will also be re-named Engagement Rate. 

Helping content creation

Page Insights is also making it easier to understand which content works, and what doesn't. Now each post is assigned a score card so marketers can evaluate positive metrics (likes, comments, shares) against negative metrics (hides, unlike page, report as spam). 

Facebook explains this will assist marketers to better identify content users positively respond to. 

People Engaged

Finally, Page Insights includes a new People Engaged tab, which displays demographic and geographic data about both users who like your page and those who have engaged with your content. 

These information will help brands identify potential new audiences groups. 

The new Page Insights is currently being tested with a select group of businesses, with a global rollout expected shortly. 

To find out more visit facebook-studio.com.

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