[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook rebrands Lead Forms

March 25, 2022

Some users may already be familiar with Lead Forms, which Facebook used for generating briefs for clients. Now you can track brand reach, awareness, and traffic with Instant Forms.

True to form

Now, all campaigns that utilise brand awareness, reach, and track traffic objectives will have access to Instant Forms, allowing clients to create newsletter signups, donor registries, or sample requests.

And that’s not all. Instant Forms are available for ad campaigns via Facebook Stories.

Watching the platform

Finally, Facebook is offering Platform Reporting, which will allow marketers to see which Instant Forms were submitted via their own platform, or Instagram.

The goal is for advertisers to suss out which channels are the most effective for running various ad campaigns, while keeping a reflexive model to the changing needs of clients. Sounds good to us.

Have you used Instant Forms in the past? What’s you experience been? Let us know in the comment section.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment

RECOMMENDED FOR YOU