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Facebook rebrands Lead Forms

Some users may already be familiar with Lead Forms, which Facebook used for generating briefs for clients. Now you can track brand reach, awareness, and traffic with Instant Forms.

True to form

Now, all campaigns that utilise brand awareness, reach, and track traffic objectives will have access to Instant Forms, allowing clients to create newsletter signups, donor registries, or sample requests.

And that’s not all. Instant Forms are available for ad campaigns via Facebook Stories.

Watching the platform

Finally, Facebook is offering Platform Reporting, which will allow marketers to see which Instant Forms were submitted via their own platform, or Instagram.

The goal is for advertisers to suss out which channels are the most effective for running various ad campaigns, while keeping a reflexive model to the changing needs of clients. Sounds good to us.

Have you used Instant Forms in the past? What’s you experience been? Let us know in the comment section.

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