[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook releases standalone Events app

It worked for Messenger, why not for Events? So might be the wisdom behind Facebook's latest spin-off – the Events from Facebook app.

Even stevens

Events keeps you up-to-speed on events your Facebook friends are interested in, events from Pages you like, and updates from events you're already connected to.

You can also browse event recommendation based on time, location, and interests. Events by Facebook lets you peruse events in other cities and regions.

While a Facebook calendar helps you keep track of all your upcoming social obligations. 

Thumbs Up

Your actions on Events from Facebook will also show up on Facebook and can be viewed by your friends, even if they don't have the app.

Facebook says over 100 million people now use Facebook events every day, and share hundred of millions of events every year.

This app could help marketers angling for greater organic reach for the Facebook faithful.

Events from Facebook is now available in the US of iOS users, with a wider rollout expected in the coming months.

To find out more visit newsroom.fb.com.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment