Amongst a base of 2 billion users and 6 million advertisers, Facebook IQ is sharing its predictions on app activity driving online purchase and company growth.

Behold the future

The insights are broken down into four categories: (1) Blurring Boundaries, (2) Multisensory Multipliers, (3) Mobile Service Economy, and (4) Mobile Command Centre, all a part of Facebook’s findings.

The first category predicts users will embrace new means to self-identify with a “global identity,” with two out of three Millenials prizing flexibility above all else, and over 1 billion users connecting to overseas businesses.

The second states that new formats and medias are being consumed regularly, from TL;DR (Today I Learned; Didn’t Read) articles, video marketing, live feeds, and AR influencing purchasing decisions.

More efficient business

Facebook's third category, Mobile Service Economy, suggests one in four shoppers use app for purchases and express checkouts, user experience needs to catch up to online shopping, an acceptance of personalised ads, and business direct messaging.

Mobile Command Centre, the final category, reckons that by 2020 more than 3 billion people will depend on their mobile device for organisation and shopping, app loyalty will intensify, and mobile design will leapfrog desktop design.

Learnings

The push for app-focused programming and development isn’t new but the momentous shift in culture is, as users opt for mobile dependency versus home computers.

2020 may prove an exciting year rather than simply a percentage of hindsight.

What are your thoughts on Facebook’s latest insights? Does this ring true to you? Let us know in our comment section below.