[SMK] Social Media Knowledge


Hootsuite is sweet on expansion

Every social media manager’s first productivity love, Hootsuite, is looking to increase its wingspan in both social network integration and global domination.

Investing to integrate

Hootsuite management has announced a $50 million in financing deal to fund accelerating growth, new partnerships and increased innovation.

Geographically, they’re looking to build their brand in new areas, including the Asia Pacific region. Functionally, they’re investing in the development of new integrations, keeping up their 2017 momentum.

Chances are, there could be some mergers and acquisitions in the works too: they’ve already got form.

Platforms and possibilities

Hootsuite finally added scheduling and publishing support for Instagram earlier this year. As of now, they cover all the big platforms and a number of smaller ones too: 35 social channels in total.

In practice, Hootsuite is in a bit of a running-just-to-stay-in-place situation.  Competition in their space has increased, and they still rely heavily on social networks APIs and agreements to deliver their service.

Hootsuite’s new development spending could see them grab a greater share of the market. Equally, though, it may be money spent on consolidation, to sure-up its position as a core provider and ever-present social media management option.

If Hootsuite hones their Asia Pacific focus, will Aussie businesses get any tangible benefit?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment