[SMK] Social Media Knowledge


Facebook signs Spanish Football exclusive

Facebook has finalised a deal that will make them the sole coverage provider to specific nations for the next three years.

Football for the people

Facebook has recently bartered an unprecedented deal that will make them the exclusive provider of La Liga to viewers of Afghanistan, Bangladesh, Bhutan, Nepal, The Maldives, Sri Lanka and Pakistan.  

With the rights having recently expired by the previous holder, Sony Pictures Network, Facebook took their shot though the full terms have yet to be disclosed.

The last time the rights were up for sale Sony paid $32 million, according to Reuters. This marks Facebooks single biggest move into sport streaming services.

Sporting history

Facebook has already been airing Major League Baseball within the US for a reported $1 million per game, which uses a freemium model but supports targeted advertisements.

The La Liga deal isn’t the only online streaming deal. The Premier League is wrapping up their final fully-televised season, as next year 20 games are announced to be online-only.

Cord cutters rejoice.

What do you think about the online trend for sports? Are you surprised by the numbers? Give us your two cents in the forums below.


Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment