[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Stat Attack!

Today we're looking at a new report that sheds light on the current state of affairs at Facebook.

Read on to find out the latest juicy social stats.

Like it or Lump it

The Facebook 2015 Industry Report from Simply Measured analysed 12,000 posts from 96 brands featured on the Interbrand 2014 Best Global Brands list. Data was collected over the first quarter of 2015.

The big takeaway? Brands are posting less but increasing their engagement.

Engagement

The report found that the average number of fans was down 3%, and brands were 12% less active.

However year-on-year engagement rose 43.5%, while posts garnered 28% more shares compared to Q4 2014.

Sporting chance

Sports brands are killing it on Facebook. Adidas and Nike saw a 247% rise in engagement, and 451% more engagement per post.

Other winners include automative brands such as Audi, BMW, Chevrolet and Ford.

On average this category saw a 37% jump in comments and 30% more Likes. 

Video vanguard

Photos and videos continue to be fan favourites on Facebook. 

Video engagement rose 8% this quarter, while shares were up 43%. In fact, videos were the only form of content that saw increased use by brands this quarter.

While engagement for photos rose by 6% and shares increased by 53%. 

To download the report visit simplymeasured.com.

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