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DIGITAL MARKETING NEWS

Facebook Stat Attack!

Today we're looking at a new report that sheds light on the current state of affairs at Facebook.

Read on to find out the latest juicy social stats.

Like it or Lump it

The Facebook 2015 Industry Report from Simply Measured analysed 12,000 posts from 96 brands featured on the Interbrand 2014 Best Global Brands list. Data was collected over the first quarter of 2015.

The big takeaway? Brands are posting less but increasing their engagement.

Engagement

The report found that the average number of fans was down 3%, and brands were 12% less active.

However year-on-year engagement rose 43.5%, while posts garnered 28% more shares compared to Q4 2014.

Sporting chance

Sports brands are killing it on Facebook. Adidas and Nike saw a 247% rise in engagement, and 451% more engagement per post.

Other winners include automative brands such as Audi, BMW, Chevrolet and Ford.

On average this category saw a 37% jump in comments and 30% more Likes. 

Video vanguard

Photos and videos continue to be fan favourites on Facebook. 

Video engagement rose 8% this quarter, while shares were up 43%. In fact, videos were the only form of content that saw increased use by brands this quarter.

While engagement for photos rose by 6% and shares increased by 53%. 

To download the report visit simplymeasured.com.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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