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Facebook Stat Attack October 2018

Yes, it's that time of year again where we take a step back from the news and dive into some juicy stats from the world's biggest social network.

So put on your geek hats and settle down for some fun-tastic Facebook facts.

Facey's Family

Facebook is now old enough to vote (and buy booze) in Australia and New Zealand. Founded in 2004, Facebook now boasts 1.47 billion daily active users, and a tidy 2.23 billion monthly active users.

That's over a quarter of the world's population logging on every month.

Like or Lump it

Close to one third of Facebookers are aged 25 – 34 years, and five new Facebook profiles are created every second.

Females use Facebook slightly more than males, and the most active time of the day to post is during lunch break, between 1pm – 3pm on weekdays.

Engagement is almost 20% higher on Thursdays and Fridays, and the average user spends 20 minutes on Facebook every day.

Content Factory

In the minute you'll take to read this paragraph, 136,000 photos will be uploaded, 510,000 comments posted, and 293,000 statuses will be updated on Facebook.

In fact, close to 5 billion billion pieces of content are shared daily on the platform.

And the world's most popular fan Page? Facebook itself, with over 200 million fans. Other notable entries include Pages dedicated to Coca-Cola Zero, Cristiano Ronaldo, Texas Hold 'Em Poker, Family Guy, Michael Jackson, and Shakira.  

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August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

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