[SMK] Social Media Knowledge


Facebook Stat Attack October 2018

Yes, it's that time of year again where we take a step back from the news and dive into some juicy stats from the world's biggest social network.

So put on your geek hats and settle down for some fun-tastic Facebook facts.

Facey's Family

Facebook is now old enough to vote (and buy booze) in Australia and New Zealand. Founded in 2004, Facebook now boasts 1.47 billion daily active users, and a tidy 2.23 billion monthly active users.

That's over a quarter of the world's population logging on every month.

Like or Lump it

Close to one third of Facebookers are aged 25 – 34 years, and five new Facebook profiles are created every second.

Females use Facebook slightly more than males, and the most active time of the day to post is during lunch break, between 1pm – 3pm on weekdays.

Engagement is almost 20% higher on Thursdays and Fridays, and the average user spends 20 minutes on Facebook every day.

Content Factory

In the minute you'll take to read this paragraph, 136,000 photos will be uploaded, 510,000 comments posted, and 293,000 statuses will be updated on Facebook.

In fact, close to 5 billion billion pieces of content are shared daily on the platform.

And the world's most popular fan Page? Facebook itself, with over 200 million fans. Other notable entries include Pages dedicated to Coca-Cola Zero, Cristiano Ronaldo, Texas Hold 'Em Poker, Family Guy, Michael Jackson, and Shakira.  

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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