This week Facebook is launching a new advertising model that makes it easier for brands of all sizes to run campaigns.

Sleek and swift

Facebook announced the change in a blog post, explaining creating campaigns will now consist of three categories: campaigns, ads and ad sets.

Campaigns

Facebook explained that campaigns will align with overall advertising objectives, such as increasing web traffic or boosting brand awareness.

They essentially help users optimse and measure results for specific objectives in ad sets and ads. 

Ad sets

Every campaign can now feature multiple ad sets, which each has their own unique budget and schedule.

Facebook allows users to customise each ad set, for example one ad set might represent returning customers, while another may represent new leads.

This gives greater control over where budget is spent, while giving increased insights into what's working.

Ads

Finally each ad set will feature ads, which may include different media such as images, video, links or text.

Elements including targeting and budget can still be controlled at the ad level.

Add it up

Giving marketers more control over virtually every aspect of their campaigns should lead to better, and more economical targeting. So theoretically this update is a win for marketers and users. 

For brands already advertising on Facebook, existing campaigns will be automatically migrated to the new system from March 4, while users will still have access to historical data for any existing campaigns and ads. 

To find out more visit facebook.com. 

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