[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Instagram

Instagram is in many ways the definitive social success story. Launched in October 2010, within two months it already had 1 million users. Then in 2012 Facebook bought Instagram for US$1 billion.

More than a vehicle for pretty pictures, Instagram has one of the fastest growing and engaged communities. Here are the latest stats from the snap-happy platform, courtesy of Digital Marketing Ramblings

Global vision

One of the reasons Instagram is so successful is that it appeals to a global audience. Over 60 per cent of its users are based outside the US.

At latest count, Instagram has 150 million monthly active users, 70 per cent of whom check in daily. 

And the figures keep increasing – Instagram has grown 66 per cent year on year since 2013. 

Gender lines

Instagram is generally split evenly between the sexes, while some countries skew sharply.

Thailand has the highest proportion of female Instagram users, with 65 per cent. On the other hand 85 per cent of Instagram users in Saudi Arabia are men, making it the most male dominated market.

South-East Asia and Russia have the highest adoption rates by women, while the Middle East and India display the strongest adoption rates by men. 

Share the love

Those users share 55 million photos and generate 1.2 billion Likes every day – or 8500 per second.

Over 16 billion photos have been shared on Instagram so far. 

Brands

There are at least 1300 brands on Instagram, and 88 per cent of these have shared at least one Instagram video. A quarter of Fortune 500 companies are on Instagram, and they most commonly post on a Thursday.

The most popular followed branded account on Instagram is National Geographic, which has over 3 million followers and adds another 300,000 every month.

The most talked about account is Nike, with over 19 million posts featuring the #Nike hashtag. 

No Filter

And finally the most popular filter? None – most Instagram users don't use one. The rest prefer to use the filter Mayfair.

To find out more visit expandedramblings.com

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment