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Facebook Study: How messaging is revolutionising the conversation

Facebook has released a new study showing how messaging apps are changing the way we communicate.

Here are the highlights.

Message in a bottle

Facebook surveyed users in 14 markets, and found that most prefer messaging to chatting, both one-on-one and in groups.

This preference applied across age ranges, with Millennials, Gen Xers, and Boomers all preferring to message.

Brand new world

Every day, users send businesses 1 billion messages on Facebook Messenger.

Over half of those surveyed said they're more likely to shop with a business that has a chat app, while 67% said they expect to increase their messages to brands over the next two years.

Local learnings

In Australia, users like to message about the following topics: Social Plans, Personal Updates, and People they Know.

In Japan, shopping is high on the list. In Indonesia, it’s movies.

 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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