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Facebook tests the waters with video

Facebook has been hinting at video ads for some time, and a recent update hints the platform is moving closer to moving pictures.

Auto-play

From last week Facebook begun testing auto-playing videos that appear in the news feed.

The test group of US users won't yet see videos from brands, only users who have uploaded a video through Instagram or another video app. 

Videos will be silent, but will expand to full screen with audio if a user taps on the video. 

The test is mobile-only and only appears to iPhone and Android users. 

Easy does it

“Because bringing video to life in a feed is something that's going to really change the way users' experience Facebook … we wanted to sort of tread water lightly and start with this and see how it goes,” said Facebook spokeswoman Momo Zhou.

According to some reports Facebook is planning to charge brand marketers upwards of US $1 million to show 15-second auto-play ads.

Watch this space. 

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